Marketing News

Decorté Opens Second Pop-Up at Bloomingdale’s

The Japanese beauty brand is hosting a pop-up at the Shops at Riverside in Hackensack, NJ through Oct. 3.

After a well-received pop-up event at Bloomingdale’s 59th Street Flagship Store in New York City last August, Japanese beauty brand Decorté is following up the success with the opening of a pop-up at the luxury retailer’s The Shops at Riverside location in Hackensack, New Jersey.

From Friday, Sept. 20 to Thursday, Oct. 3, cosmetics enthusiasts can experience a curated assortment of products including the new AQ Absolute Glow-Radiant Brightening collection and the reported No. 1 selling serum in Japan, the Liposome Advanced Repair Serum.

“We are excited to collaborate again with Bloomingdale’s on this exciting retail activation” said Sharon del Valle, general manager, Kosé America. Visitors will be able to discover the secret to the healthy, radiant glow of Japanese skin, the unique sensorial nature of our brand and learn about the skincare rituals that have been delighting Asian customers for over 50 years.”

Guests that visit the pop-up can receive a complimentary customized hydrate and glow express service. Included in the service is a skincare consultation provided by the brand’s beauty team, personalized samples and unique skincare rituals. Visitors can also get exclusive gifts and prizes valued up to $700.

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